A Children’s Habitat is a parent-owned Montessori preschool and kindergarten. They asked Designed Marketing to update their identity, but retain the handprint they are know for. To accomplish this we started by modifying the handprint. In the palm of the hand we made a heart to show the care the children receive. The symbol was set next to a softer handwritten type to balance a modern look with a traditional feel. The bright green and blue color scheme was chosen as obvious child inspired colors but purposely bold enough to draw attention.